AI powered, digital coach for people with chronic pain
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Overview
One of the largest pharmaceutical companies in the world, requested support in assessing and designing technological solutions, to improve health outcomes for consumers with chronic body pain, by creating an integrated experience to manage pain holistically.
The result
A cutting-edge, digital coach (Holly) designed to help people manage and cope with chronic pain.
It uses AI and machine learning to help people gain insights on their pain. It proactively engages with people on their preferred channels, like WhatsApp or Facebook, providing tips, services, and a personable experience. Through subtle gamification and positive nudges, we create a transparent and engaging environment for people to open up and receive the support they need.
Extensive research
Our UX research process was comprehensive and immersive, involving extensive qualitative research to understand users' needs deeply. We conducted in-home interviews to gain valuable insights directly from individuals in their natural environment. Additionally, we organized focused sessions and validation meetings with healthcare experts, including doctors, therapists, and other specialists, to ensure the product's relevance and effectiveness in meeting the diverse requirements of our users.
User journey
The invaluable insights gained from our extensive UX research were pivotal in crafting a seamless and empathetic user journey. By understanding people's needs, pain points, and preferences, we were able to design a journey that addresses their concerns and provides personalized experiences at every step. Incorporating feedback from doctors, therapists, and other specialists ensured that our user journey aligns with healthcare best practices and delivers a truly user-centered approach to enhance user satisfaction and outcomes.
Algorithm & engagement engine
AI assistant Holly utilizes diverse user data sources to provide people with valuable insights into symptom patterns. By analyzing lifestyle choices, and environmental factors, Holly predicts symptom occurrences accurately. With proactive check-ins and personalized tips, people receive timely alerts, enabling them to take proactive measures for better well-being.
Style guide
We created a custom UX/UI style guide for Holly, reflecting an approachable, playful persona. The guide includes a friendly and trusting color palette, engaging illustrations, and intuitive chat-based interactions, ensuring a delightful user experience across platforms.
Website
We've developed a dedicated website where consumers can discover all about Holly. Through this user-friendly platform, consumers can learn about Holly's capabilities, features, and the benefits it offers. The website serves as a comprehensive resource, providing valuable insights into how Holly utilizes diverse user data to empower consumers and enhance their healthcare experiences.
Mobile app
Holly is readily available to consumers through a user-friendly app. With its engaging and personable communication style, Holly interacts with consumers on their preferred channels, such as WhatsApp or Facebook Messenger. Through this approach, consumers can receive valuable insights and support in a friendly, witty manner, making their healthcare journey both informative and enjoyable.
