Creating a leading product through design and experience
In 2020, I was asked to evaluate the BPI program. It was a project with a reputation for being unimportant, uninteresting, and causing designers to leave the company. After noticing patterns in what was missing, I created a 5-year plan to improve the project.
→ Define a clear process
→ Build a relationship of trust with client
→ Setup design ceremonies
→ Educate the client on design
→ Re-design the platform
→ Institutionalise user testing
→ Incorporate analytics
→ Improve cross competence collaboration
Complete platform redesign
With over 1100 screens to redesign it took a team of 4-5 designers about a year to redesign the whole platform.
New illustration style
Designed to be friendly and professional with a touch of playfulness while remaining high-end. Even though BPI should be balanced due to the varying audiences it shouldn't feel mainstream or casual.
Advanced tokenised design system
A design system is more than just a collection of styles and a couple of components. It’s a tool for different teams (design, business, front-end, analysts, QA) to collaborate on creating the best experience. The BPI design system has over 275 components, covering UI components, patterns, illustrations, icons and whole documentation areas to stay aligned on the details.
A mindblowing rebranding
A bold step for a banking institution is to change their branding. One of the most amazing changes is that BPI decided to drop the shield, which carries a lot of meaning for over 180 years.
3,5 year into the 5 year plan, the project has grown to be the leading example of how to run a large team and deliver great work. The change over the years is mind blowing. In 2021 Mobiquity and BPI won the best Fintech partnership award.