Creating a multi-channel digital banking platform, increasing adoption rate by 125%
Overview
In 2020, I was asked to evaluate the BPI program. It was a project with a reputation for being unimportant, uninteresting, and causing designers to leave the company. After noticing patterns in what was missing, I created a 5-year plan to improve the project.
Approach
→ Define a clear process
→ Build a relationship of trust with client
→ Setup design ceremonies
→ Educate the client on design
→ Re-design the platform
→ Institutionalise user testing
→ Incorporate analytics
→ Improve cross competence collaboration
Complete platform redesign
With over 1100 screens to redesign it took a team of 4-5 designers about a year to redesign the whole platform.
New illustration style
Designed to be friendly and professional with a touch of playfulness while remaining high-end. Even though BPI should be balanced due to the varying audiences it shouldn't feel mainstream or casual.
Advanced tokenised design system
A design system is more than just a collection of styles and a couple of components. It’s a tool for different teams (design, business, front-end, analysts, QA) to collaborate on creating the best experience. The BPI design system has over 275 components, covering UI components, patterns, illustrations, icons and whole documentation areas to stay aligned on the details.
A mindblowing rebranding
A bold step for a banking institution is to change their branding. One of the most amazing changes is that BPI decided to drop the shield, which carries a lot of meaning for over 180 years.
The result
3,5 year into the 5 year plan, the project has grown to be the leading example of how to run a large team and deliver great work. The change over the years is mind blowing. In 2021 Mobiquity and BPI won the best Fintech partnership award. In 2023 we earned the finalist award from Fintech Finance
