Principal UX / Competence lead / Design Ops
Apart from my project lead role at BPI and involvement in Design Operations, I also took up the competence lead position, overseeing a diverse group of designers. This position allowed me to guide and support their growth while ensuring our design team maintained a high level of competence and collaboration.
Principal UX / Design Ops
Upon resuming my role as a project leader, I guided and directed teams in developing the finest solutions for BPI's digital retail product, catering to a vast user base of over 5 million.
In parallel, from a Design Operations standpoint, I remained committed to enhancing our creative competence. My primary focus centered around refining tooling, streamlining processes, and optimizing our way of working. These efforts aimed at fostering a collaborative and efficient work environment, enabling us to deliver top-notch results consistently.
Sr. UX / Design Ops
During this phase, I made a purposeful shift from leadership roles to concentrate on professionalizing the creative competence within the organization. My primary focus was on fostering effective collaboration, refining our way of working, optimizing tools and processes, and implementing industry best practices. Through these efforts, I aimed to elevate the overall quality and efficiency of our creative endeavors.
Sr. UX / Competence Lead
In addition to spearheading projects, I now played a pivotal role in bolstering the design competence of the organization. My multifaceted responsibilities encompassed talent acquisition, performance management, individual and team coaching for both junior and senior team members, strategic project staffing, seamless day-to-day operations, and driving sales initiatives.
Sr. UX designer
In my role, I assumed leadership in diverse projects tailored to medium to large corporations. I actively supported sales efforts by designing and executing workshops that facilitated innovative solutions and drove tangible results.
Utilizing Design Thinking to create digital products for startups and corporations. Led workshops and supported sales for successful outcomes.
Designing interfaces for web and mobile applications, advising clients on improvements of existing products by implementing cognitive psychology theories.
4 other companies
I've started my career in design being a freelancer and as full time employee across a couple of small companies spanning 7 years. These were good experiences and helped me grow to be the designer I am today.
The Facilitation Academy
Master of Arts (MA), Creative Design for Digital Cultures
The Open University
Master of Arts (MA) - Human Computer Interaction
Bachelor Hons, Interaction Design
School of Art and Technology Utrecht
Designing healthcare solutions: How trying to get better made me sick
2023 - Medium
There are too many designers
2017 - Medium
Tactile reasoning: hands-on versus hands-off — what is the difference?
Stephan Takken & B.L. William Wong
2012 - Cognition, Technolog & Work