Compose complex chemical compounds
The salesforce of the Masterbatches business unit often need extremely specific knowledge or post master degrees to engage in a meaningful conversation with their customers. These people are hard to find and even they may not always have an answer to the customers requirements. As a result they found themselves having to end the conversation on the note “I’ll have to get back to you on that” Going back and forth between laboratory chemical experts and the customer is time consuming and cumbersome for all parties involved.
To tackle the challenge of enabling salespeople to compose complex chemical compounds at the point of sale, we employed a design sprint methodology. Over the course of several days, our cross-functional team collaborated intensively to ideate and prototype potential solutions. Through a combination of brainstorming, user interviews, and rapid prototyping, we iteratively refined our ideas. By the end of the sprint, we had a fully developed solution that allowed salespeople to easily and intuitively create complex chemical compounds on-the-spot, streamlining the sales process and empowering them to better meet customer needs.
Point of sales app
After the design sprint, we crafted an intuitive tablet app for salespeople with a unique molecule-inspired navigation. The interface mirrors chemical compounds, using atoms as navigational elements and molecular bonds for screen hierarchy. This innovative approach enables salespeople to effortlessly compose complex compounds at the point of sale, streamlining their workflows and enhancing customer interactions.
A custom molecule inspired loader
In addition to the tablet app for salespeople, we also designed a cutting-edge application tailored for laboratory use, empowering researchers to create new formulations with ease. This specialized app streamlines the formulation process. By seamlessly integrating with lab equipment and databases, scientists can conduct experiments, analyze results, and optimize formulations efficiently, revolutionizing the way new products are developed in the laboratory.