Redefine the national railroad ticket interface with a 233% efficiency gain
Overview
Buying a ticket for you, your dog, bicycle and two children are 5 different transactions, each taking up to 30 seconds of time. NS had been working on improving their ticket vendor machine interface for about two years to tackle these and other problems when they came to Mobiquity for help. Their main focus was on products, how do you help the traveler get the correct ticket? A team of designers and consultants ran a series of human centered design workshops with the business and travellers to help them progress.
Solution
Design workshops
Using the design sprint methodology, we collaborated with the NS to ideate a new intuitive interface that prioritizes traveler needs over business-driven products. This innovative app streamlines the travel experience, catering to customer preferences and enhancing satisfaction. By shifting the focus towards traveler-centric features, our solution revolutionizes how services are presented and offered, empowering the NS to meet customer needs more effectively and create a delightful travel journey for all.
New interface rolled out
With the new interface consumers can quickly and easily get their tickets in three simple steps.
Every destination within three characters
To select a destination a maximum of three characters is already enough to give the consumer a limited amount of choices.
Configure tickets
It's easy to combine multiple tickets in one transaction, adding children, bicycles, and dogs. Before the interface update, everything was a single transaction.
Travel advice while printing tickets
While the tickets are being printed the machine provides travel advice on screen, so consumers don't have to find the information on the station.
