Designing the world’s biggest fashion wardrobe
Overview
Yoox Net-A-Porter Group, traded as ‘YNAP’, is an Italian online fashion retailer serving over 180 countries. Among others they have grown by selling unsold items from previous seasons from renowned fashion houses like Dolce & Gabbana, Diesel, Gucci and Armani.
When Yoox merged with Net-a-porter they were keen on finding ways for customers to browse all of their products in one single interface. Up to that point they had a myriad of channels through which they sold their products.
The result
We have helped the R&D department of YNAP to combine the best search patterns in the world and craft into a single interface through which customers can browse leading brands.
Visual search
By seamlessly integrating visual search technology, users can effortlessly find similar products, identify objects, and unlock a world of creativity, all through the lens of their own unique vision. Say goodbye to text-based searches and experience the future of discovery with Worldrobe's intuitive visual search feature.
Visual history
A visual overview of your previously viewed products, making it a breeze to find that one perfect piece. With just a glance, you can effortlessly compare and revisit your favorite fashion items, ensuring you never miss out on the perfect style match. Seamlessly navigate through your browsing history and elevate your fashion game with our innovative visual overview feature.
Fast checkout
With an innovative UX design, customers can breeze through the purchase process in just a few simple steps. From auto-populated shipping and payment information to a single-click confirmation, we've eliminated the hassle and reduced friction, making every transaction a seamless and efficient delight for users.
